diff --git a/README.md b/README.md
index 9ceef86..d2ae3ce 100644
--- a/README.md
+++ b/README.md
@@ -187,6 +187,29 @@ The player keeps itself up-to-date automatically:
 - It listens to `GET /api/display/<token>/events` (Server-Sent Events) and reloads the playlist immediately when it changes.
 - It also does a fallback playlist refresh every 5 minutes for networks/proxies that block SSE.
 
+## Ticker tape (RSS headlines)
+
+Each display can optionally show a **bottom ticker tape** with scrolling news headlines.
+
+Configure it as a company user via:
+
+- **Dashboard → Displays → Configure display → Ticker tape**
+
+Options:
+
+- Enable/disable ticker entirely
+- RSS feed URL (public http/https)
+- Text color (picker)
+- Background color + opacity
+- Font (dropdown)
+- Font size
+- Speed
+
+Implementation notes:
+
+- Headlines are fetched server-side via `GET /api/display/<token>/ticker` and cached briefly.
+- The player applies styles and refreshes headlines periodically.
+
 ## SMTP / Forgot password
 
 This project includes a simple **forgot password** flow. SMTP configuration is read from environment variables.
@@ -260,6 +283,8 @@ If the reset email is not received:
 
 
 
+
+
 
 
 
diff --git a/app/__init__.py b/app/__init__.py
index 8d43137..e786158 100644
--- a/app/__init__.py
+++ b/app/__init__.py
@@ -87,6 +87,34 @@ def create_app():
                     )
                     db.session.commit()
 
+                # Displays: optional ticker tape (RSS headlines)
+                if "ticker_enabled" not in display_cols:
+                    db.session.execute(
+                        db.text("ALTER TABLE display ADD COLUMN ticker_enabled BOOLEAN NOT NULL DEFAULT 0")
+                    )
+                    db.session.commit()
+                if "ticker_rss_url" not in display_cols:
+                    db.session.execute(db.text("ALTER TABLE display ADD COLUMN ticker_rss_url VARCHAR(1000)"))
+                    db.session.commit()
+                if "ticker_color" not in display_cols:
+                    db.session.execute(db.text("ALTER TABLE display ADD COLUMN ticker_color VARCHAR(32)"))
+                    db.session.commit()
+                if "ticker_bg_color" not in display_cols:
+                    db.session.execute(db.text("ALTER TABLE display ADD COLUMN ticker_bg_color VARCHAR(32)"))
+                    db.session.commit()
+                if "ticker_bg_opacity" not in display_cols:
+                    db.session.execute(db.text("ALTER TABLE display ADD COLUMN ticker_bg_opacity INTEGER"))
+                    db.session.commit()
+                if "ticker_font_family" not in display_cols:
+                    db.session.execute(db.text("ALTER TABLE display ADD COLUMN ticker_font_family VARCHAR(120)"))
+                    db.session.commit()
+                if "ticker_font_size_px" not in display_cols:
+                    db.session.execute(db.text("ALTER TABLE display ADD COLUMN ticker_font_size_px INTEGER"))
+                    db.session.commit()
+                if "ticker_speed" not in display_cols:
+                    db.session.execute(db.text("ALTER TABLE display ADD COLUMN ticker_speed INTEGER"))
+                    db.session.commit()
+
                 # Companies: optional per-company storage quota
                 company_cols = [
                     r[1] for r in db.session.execute(db.text("PRAGMA table_info(company)")).fetchall()
diff --git a/app/cli.py b/app/cli.py
index bcf7ff9..c12063b 100644
--- a/app/cli.py
+++ b/app/cli.py
@@ -30,6 +30,32 @@ def _ensure_schema_and_settings() -> None:
             db.session.execute(db.text("ALTER TABLE display ADD COLUMN show_overlay BOOLEAN NOT NULL DEFAULT 0"))
             db.session.commit()
 
+        # Optional ticker tape (RSS headlines)
+        if "ticker_enabled" not in display_cols:
+            db.session.execute(db.text("ALTER TABLE display ADD COLUMN ticker_enabled BOOLEAN NOT NULL DEFAULT 0"))
+            db.session.commit()
+        if "ticker_rss_url" not in display_cols:
+            db.session.execute(db.text("ALTER TABLE display ADD COLUMN ticker_rss_url VARCHAR(1000)"))
+            db.session.commit()
+        if "ticker_color" not in display_cols:
+            db.session.execute(db.text("ALTER TABLE display ADD COLUMN ticker_color VARCHAR(32)"))
+            db.session.commit()
+        if "ticker_bg_color" not in display_cols:
+            db.session.execute(db.text("ALTER TABLE display ADD COLUMN ticker_bg_color VARCHAR(32)"))
+            db.session.commit()
+        if "ticker_bg_opacity" not in display_cols:
+            db.session.execute(db.text("ALTER TABLE display ADD COLUMN ticker_bg_opacity INTEGER"))
+            db.session.commit()
+        if "ticker_font_family" not in display_cols:
+            db.session.execute(db.text("ALTER TABLE display ADD COLUMN ticker_font_family VARCHAR(120)"))
+            db.session.commit()
+        if "ticker_font_size_px" not in display_cols:
+            db.session.execute(db.text("ALTER TABLE display ADD COLUMN ticker_font_size_px INTEGER"))
+            db.session.commit()
+        if "ticker_speed" not in display_cols:
+            db.session.execute(db.text("ALTER TABLE display ADD COLUMN ticker_speed INTEGER"))
+            db.session.commit()
+
         company_cols = [r[1] for r in db.session.execute(db.text("PRAGMA table_info(company)")).fetchall()]
         if "storage_max_bytes" not in company_cols:
             db.session.execute(db.text("ALTER TABLE company ADD COLUMN storage_max_bytes BIGINT"))
diff --git a/app/models.py b/app/models.py
index 18cb8fd..8a5436e 100644
--- a/app/models.py
+++ b/app/models.py
@@ -107,6 +107,17 @@ class Display(db.Model):
     # Transition animation between slides: none|fade|slide
     transition = db.Column(db.String(20), nullable=True)
 
+    # Optional ticker tape (RSS headlines) rendered on the display.
+    # Note: for this small project we avoid a JSON config blob; we store a few explicit columns.
+    ticker_enabled = db.Column(db.Boolean, default=False, nullable=False)
+    ticker_rss_url = db.Column(db.String(1000), nullable=True)
+    ticker_color = db.Column(db.String(32), nullable=True)  # CSS color, e.g. "#ffffff"
+    ticker_bg_color = db.Column(db.String(32), nullable=True)  # hex (without alpha); opacity in ticker_bg_opacity
+    ticker_bg_opacity = db.Column(db.Integer, nullable=True)  # 0-100
+    ticker_font_family = db.Column(db.String(120), nullable=True)  # CSS font-family
+    ticker_font_size_px = db.Column(db.Integer, nullable=True)  # px
+    ticker_speed = db.Column(db.Integer, nullable=True)  # 1-100 (UI slider); higher = faster
+
     # If true, show the company's overlay PNG on top of the display content.
     show_overlay = db.Column(db.Boolean, default=False, nullable=False)
     token = db.Column(db.String(64), unique=True, nullable=False, default=lambda: uuid.uuid4().hex)
diff --git a/app/routes/api.py b/app/routes/api.py
index 650fbb0..f6cb6e4 100644
--- a/app/routes/api.py
+++ b/app/routes/api.py
@@ -2,6 +2,10 @@ from datetime import datetime, timedelta
 import hashlib
 import json
 import time
+import re
+from urllib.parse import urlparse
+from urllib.request import Request, urlopen
+from xml.etree import ElementTree as ET
 
 from flask import Blueprint, Response, abort, jsonify, request, stream_with_context, url_for
 
@@ -15,6 +19,10 @@ bp = Blueprint("api", __name__, url_prefix="/api")
 MAX_ACTIVE_SESSIONS_PER_DISPLAY = 3
 SESSION_TTL_SECONDS = 90
 
+# RSS ticker cache (in-memory; OK for this small app; avoids hammering feeds)
+TICKER_CACHE_TTL_SECONDS = 120
+_TICKER_CACHE: dict[str, dict] = {}
+
 
 def _is_playlist_active_now(p: Playlist, now_utc: datetime) -> bool:
     """Return True if playlist is active based on its optional schedule window."""
@@ -168,6 +176,127 @@ def _playlist_signature(display: Display) -> tuple[int | None, str]:
     return None, hashlib.sha1(raw.encode("utf-8")).hexdigest()
 
 
+def _is_http_url_allowed(url: str) -> bool:
+    """Basic SSRF hardening: only allow http(s) and disallow obvious local targets."""
+
+    try:
+        u = urlparse(url)
+    except Exception:
+        return False
+
+    if u.scheme not in {"http", "https"}:
+        return False
+
+    host = (u.hostname or "").strip().lower()
+    if not host:
+        return False
+
+    # Block localhost and common local domains.
+    if host in {"localhost", "127.0.0.1", "::1"}:
+        return False
+
+    # Block RFC1918-ish and link-local targets when host is an IP.
+    # Note: this is best-effort; proper SSRF protection would require DNS resolution too.
+    if re.match(r"^\d+\.\d+\.\d+\.\d+$", host):
+        parts = [int(x) for x in host.split(".")]
+        if parts[0] == 10:
+            return False
+        if parts[0] == 127:
+            return False
+        if parts[0] == 169 and parts[1] == 254:
+            return False
+        if parts[0] == 192 and parts[1] == 168:
+            return False
+        if parts[0] == 172 and 16 <= parts[1] <= 31:
+            return False
+
+    return True
+
+
+def _strip_text(s: str) -> str:
+    s = (s or "").strip()
+    s = re.sub(r"\s+", " ", s)
+    return s
+
+
+def _fetch_rss_titles(url: str, *, limit: int = 20) -> list[str]:
+    """Fetch RSS/Atom titles from a feed URL.
+
+    We intentionally avoid adding dependencies (feedparser) for this project.
+    This implementation is tolerant enough for typical RSS2/Atom feeds.
+    """
+
+    req = Request(
+        url,
+        headers={
+            "User-Agent": "SignageTicker/1.0 (+https://example.invalid)",
+            "Accept": "application/rss+xml, application/atom+xml, application/xml, text/xml, */*",
+        },
+        method="GET",
+    )
+
+    with urlopen(req, timeout=8) as resp:
+        # Basic size cap (avoid reading huge responses into memory)
+        raw = resp.read(2_000_000)  # 2MB
+
+    try:
+        root = ET.fromstring(raw)
+    except Exception:
+        return []
+
+    titles: list[str] = []
+
+    # RSS2: <rss><channel><item><title>
+    for el in root.findall(".//item/title"):
+        t = _strip_text("".join(el.itertext()))
+        if t:
+            titles.append(t)
+
+    # Atom: <feed><entry><title>
+    if not titles:
+        for el in root.findall(".//{*}entry/{*}title"):
+            t = _strip_text("".join(el.itertext()))
+            if t:
+                titles.append(t)
+
+    # Some feeds may have <channel><title> etc; we only want entry titles.
+    # Deduplicate while preserving order.
+    deduped: list[str] = []
+    seen = set()
+    for t in titles:
+        if t in seen:
+            continue
+        seen.add(t)
+        deduped.append(t)
+        if len(deduped) >= limit:
+            break
+
+    return deduped
+
+
+def _get_ticker_titles_cached(url: str) -> tuple[list[str], bool]:
+    """Return (titles, from_cache)."""
+
+    now = time.time()
+    key = (url or "").strip()
+    if not key:
+        return [], True
+
+    entry = _TICKER_CACHE.get(key)
+    if entry and (now - float(entry.get("ts") or 0)) < TICKER_CACHE_TTL_SECONDS:
+        return (entry.get("titles") or []), True
+
+    titles: list[str] = []
+    try:
+        if _is_http_url_allowed(key):
+            titles = _fetch_rss_titles(key)
+    except Exception:
+        titles = []
+
+    _TICKER_CACHE[key] = {"ts": now, "titles": titles}
+    return titles, False
+
+
 @bp.get("/display/<token>/playlist")
 def display_playlist(token: str):
     display = Display.query.filter_by(token=token).first()
@@ -188,6 +317,17 @@ def display_playlist(token: str):
     if not ok:
         return resp
 
+    ticker_cfg = {
+        "enabled": bool(display.ticker_enabled),
+        "rss_url": display.ticker_rss_url,
+        "color": display.ticker_color,
+        "bg_color": display.ticker_bg_color,
+        "bg_opacity": display.ticker_bg_opacity,
+        "font_family": display.ticker_font_family,
+        "font_size_px": display.ticker_font_size_px,
+        "speed": display.ticker_speed,
+    }
+
     # Determine active playlists. If display_playlist has any rows, use those.
     # Otherwise fall back to the legacy assigned_playlist_id.
     mapped_ids = [
@@ -209,6 +349,7 @@ def display_playlist(token: str):
                 "display": display.name,
                 "transition": display.transition or "none",
                 "overlay_src": overlay_src,
+                "ticker": ticker_cfg,
                 "playlists": [],
                 "items": [],
             }
@@ -273,12 +414,48 @@ def display_playlist(token: str):
             "display": display.name,
             "transition": display.transition or "none",
             "overlay_src": overlay_src,
+            "ticker": ticker_cfg,
             "playlists": [{"id": p.id, "name": p.name} for p in ordered_playlists],
             "items": items,
         }
     )
 
 
+@bp.get("/display/<token>/ticker")
+def display_ticker(token: str):
+    """Return ticker headlines for a display.
+
+    We keep it separate from /playlist so the player can refresh headlines on its own interval.
+    """
+
+    display = Display.query.filter_by(token=token).first()
+    if not display:
+        abort(404)
+
+    # Enforce concurrent session limit the same way as /playlist.
+    sid = request.args.get("sid")
+    ok, resp = _enforce_and_touch_display_session(display, sid)
+    if not ok:
+        return resp
+
+    if not display.ticker_enabled:
+        return jsonify({"enabled": False, "headlines": []})
+
+    rss_url = (display.ticker_rss_url or "").strip()
+    if not rss_url:
+        return jsonify({"enabled": True, "headlines": []})
+
+    titles, from_cache = _get_ticker_titles_cached(rss_url)
+    return jsonify(
+        {
+            "enabled": True,
+            "rss_url": rss_url,
+            "headlines": titles,
+            "cached": bool(from_cache),
+        }
+    )
+
+
 @bp.get("/display/<token>/events")
 def display_events(token: str):
     """Server-Sent Events stream to notify the player when its playlist changes."""
diff --git a/app/routes/company.py b/app/routes/company.py
index 8d417b7..d4fe4a1 100644
--- a/app/routes/company.py
+++ b/app/routes/company.py
@@ -1161,6 +1161,64 @@ def update_display(display_id: int):
             return None
         return v
 
+    def _normalize_css_color(val: str | None) -> str | None:
+        """Accept a limited set of CSS color inputs (primarily hex + a few keywords).
+
+        This is used to avoid storing arbitrary CSS strings while still being user friendly.
+        """
+
+        v = (val or "").strip()
+        if not v:
+            return None
+
+        low = v.lower()
+        if low in {"white", "black", "red", "green", "blue", "yellow", "orange", "purple", "gray", "grey"}:
+            return low
+
+        # Hex colors: #RGB, #RRGGBB, #RRGGBBAA
+        if low.startswith("#"):
+            h = low[1:]
+            if len(h) in {3, 6, 8} and all(c in "0123456789abcdef" for c in h):
+                return "#" + h
+        return None
+
+    def _normalize_percent(val) -> int | None:
+        if val in (None, ""):
+            return None
+        try:
+            n = int(val)
+        except (TypeError, ValueError):
+            return None
+        return min(100, max(0, n))
+
+    def _normalize_speed(val) -> int | None:
+        if val in (None, ""):
+            return None
+        try:
+            n = int(val)
+        except (TypeError, ValueError):
+            return None
+        return min(100, max(1, n))
+
+    def _normalize_font_family(val: str | None) -> str | None:
+        v = (val or "").strip()
+        if not v:
+            return None
+        # keep it short and avoid quotes/newlines that could be abused in CSS.
+        v = v.replace("\n", " ").replace("\r", " ").replace('"', "").replace("'", "")
+        v = " ".join(v.split())
+        return v[:120] if v else None
+
+    def _normalize_font_size_px(val) -> int | None:
+        if val in (None, ""):
+            return None
+        try:
+            n = int(val)
+        except (TypeError, ValueError):
+            return None
+        # reasonable bounds for signage displays
+        return min(200, max(10, n))
+
     # Inputs from either form or JSON
     payload = request.get_json(silent=True) if request.is_json else None
 
@@ -1210,6 +1268,75 @@ def update_display(display_id: int):
         if raw is not None:
             display.show_overlay = (raw or "").strip().lower() in {"1", "true", "yes", "on"}
 
+    # Ticker tape settings
+    if request.is_json:
+        if payload is None:
+            return _json_error("Invalid JSON")
+
+        if "ticker_enabled" in payload:
+            raw = payload.get("ticker_enabled")
+            if isinstance(raw, bool):
+                display.ticker_enabled = raw
+            elif raw in (1, 0):
+                display.ticker_enabled = bool(raw)
+            else:
+                s = ("" if raw is None else str(raw)).strip().lower()
+                display.ticker_enabled = s in {"1", "true", "yes", "on"}
+
+        if "ticker_rss_url" in payload:
+            u = (payload.get("ticker_rss_url") or "").strip() or None
+            # Keep within column limit and avoid whitespace-only.
+            if u is not None:
+                u = u[:1000]
+            display.ticker_rss_url = u
+
+        if "ticker_color" in payload:
+            display.ticker_color = _normalize_css_color(payload.get("ticker_color"))
+
+        if "ticker_bg_color" in payload:
+            display.ticker_bg_color = _normalize_css_color(payload.get("ticker_bg_color"))
+
+        if "ticker_bg_opacity" in payload:
+            display.ticker_bg_opacity = _normalize_percent(payload.get("ticker_bg_opacity"))
+
+        if "ticker_font_family" in payload:
+            display.ticker_font_family = _normalize_font_family(payload.get("ticker_font_family"))
+
+        if "ticker_font_size_px" in payload:
+            display.ticker_font_size_px = _normalize_font_size_px(payload.get("ticker_font_size_px"))
+
+        if "ticker_speed" in payload:
+            display.ticker_speed = _normalize_speed(payload.get("ticker_speed"))
+    else:
+        # Form POST implies full update
+        raw = request.form.get("ticker_enabled")
+        if raw is not None:
+            display.ticker_enabled = (raw or "").strip().lower() in {"1", "true", "yes", "on"}
+
+        if "ticker_rss_url" in request.form:
+            u = (request.form.get("ticker_rss_url") or "").strip() or None
+            if u is not None:
+                u = u[:1000]
+            display.ticker_rss_url = u
+
+        if "ticker_color" in request.form:
+            display.ticker_color = _normalize_css_color(request.form.get("ticker_color"))
+
+        if "ticker_bg_color" in request.form:
+            display.ticker_bg_color = _normalize_css_color(request.form.get("ticker_bg_color"))
+
+        if "ticker_bg_opacity" in request.form:
+            display.ticker_bg_opacity = _normalize_percent(request.form.get("ticker_bg_opacity"))
+
+        if "ticker_font_family" in request.form:
+            display.ticker_font_family = _normalize_font_family(request.form.get("ticker_font_family"))
+
+        if "ticker_font_size_px" in request.form:
+            display.ticker_font_size_px = _normalize_font_size_px(request.form.get("ticker_font_size_px"))
+
+        if "ticker_speed" in request.form:
+            display.ticker_speed = _normalize_speed(request.form.get("ticker_speed"))
+
     # Playlist assignment
     if request.is_json:
         if "playlist_id" in payload:
@@ -1251,6 +1378,14 @@ def update_display(display_id: int):
                     "description": display.description,
                     "transition": display.transition,
                     "show_overlay": bool(display.show_overlay),
+                    "ticker_enabled": bool(display.ticker_enabled),
+                    "ticker_rss_url": display.ticker_rss_url,
+                    "ticker_color": display.ticker_color,
+                    "ticker_bg_color": display.ticker_bg_color,
+                    "ticker_bg_opacity": display.ticker_bg_opacity,
+                    "ticker_font_family": display.ticker_font_family,
+                    "ticker_font_size_px": display.ticker_font_size_px,
+                    "ticker_speed": display.ticker_speed,
                     "assigned_playlist_id": display.assigned_playlist_id,
                 },
             }
diff --git a/app/templates/company/dashboard.html b/app/templates/company/dashboard.html
index 89e851a..5c1836a 100644
--- a/app/templates/company/dashboard.html
+++ b/app/templates/company/dashboard.html
@@ -69,13 +69,19 @@
               <div class="col-12 col-md-6 col-xl-4">
                 <div class="card display-gallery-card h-100">
                   <div class="display-preview">
-                    <iframe
-                      title="Preview — {{ d.name }}"
-                      data-display-id="{{ d.id }}"
-                      src="{{ url_for('display.display_player', token=d.token) }}?preview=1"
-                      loading="lazy"
-                      referrerpolicy="no-referrer"
-                    ></iframe>
+                    <div
+                      class="display-preview-scale"
+                      style="width: 1000%; height: 1000%; transform: scale(0.1); transform-origin: top left;"
+                    >
+                      <iframe
+                        title="Preview — {{ d.name }}"
+                        data-display-id="{{ d.id }}"
+                        src="{{ url_for('display.display_player', token=d.token) }}?preview=1"
+                        loading="lazy"
+                        referrerpolicy="no-referrer"
+                        style="width: 100%; height: 100%; border: 0;"
+                      ></iframe>
+                    </div>
                   </div>
 
                   <div class="card-body d-flex flex-column gap-2">
@@ -97,6 +103,14 @@
                           data-current-desc="{{ d.description or '' }}"
                           data-current-transition="{{ d.transition or 'none' }}"
                           data-current-show-overlay="{{ '1' if d.show_overlay else '0' }}"
+                          data-current-ticker-enabled="{{ '1' if d.ticker_enabled else '0' }}"
+                          data-current-ticker-rss-url="{{ d.ticker_rss_url or '' }}"
+                          data-current-ticker-color="{{ d.ticker_color or '' }}"
+                          data-current-ticker-bg-color="{{ d.ticker_bg_color or '' }}"
+                          data-current-ticker-bg-opacity="{{ d.ticker_bg_opacity or '' }}"
+                          data-current-ticker-font-family="{{ d.ticker_font_family or '' }}"
+                          data-current-ticker-font-size-px="{{ d.ticker_font_size_px or '' }}"
+                          data-current-ticker-speed="{{ d.ticker_speed or '' }}"
                           data-legacy-playlist-id="{{ d.assigned_playlist_id or '' }}"
                           data-active-playlist-ids="{{ d.display_playlists | map(attribute='playlist_id') | list | join(',') }}"
                         >
@@ -164,6 +178,64 @@
             <label class="form-check-label" for="editPlaylistsShowOverlayCheck">Show company overlay</label>
             <div class="form-text">If your company has an overlay uploaded, it will be displayed on top of the content.</div>
           </div>
+
+          <div class="card" style="border: 1px solid rgba(0,0,0,0.10);">
+            <div class="card-body">
+              <div class="d-flex justify-content-between align-items-center">
+                <div>
+                  <div class="fw-bold">Ticker tape</div>
+                  <div class="text-muted small">Scroll RSS headlines at the bottom of the display.</div>
+                </div>
+                <div class="form-check form-switch">
+                  <input class="form-check-input" type="checkbox" id="editTickerEnabled" />
+                  <label class="form-check-label" for="editTickerEnabled">Enabled</label>
+                </div>
+              </div>
+
+              <div class="mt-3">
+                <label class="form-label" for="editTickerRssUrl">RSS feed URL</label>
+                <input class="form-control" id="editTickerRssUrl" type="url" placeholder="https://example.com/feed.xml" />
+                <div class="form-text">Tip: use a public RSS/Atom feed. Headlines are fetched server-side.</div>
+              </div>
+
+              <div class="row g-2 mt-2">
+                <div class="col-12 col-md-5">
+                  <label class="form-label" for="editTickerColor">Text color</label>
+                  <input class="form-control form-control-color" id="editTickerColor" type="color" value="#ffffff" title="Choose text color" />
+                </div>
+                <div class="col-12 col-md-5">
+                  <label class="form-label" for="editTickerFontSize">Font size (px)</label>
+                  <input class="form-control" id="editTickerFontSize" type="number" min="10" max="200" step="1" placeholder="28" />
+                </div>
+                <div class="col-12 col-md-7">
+                  <label class="form-label" for="editTickerFontFamily">Font</label>
+                  <select class="form-select" id="editTickerFontFamily">
+                    <option value="system-ui, -apple-system, Segoe UI, Roboto, Arial, sans-serif">System (default)</option>
+                    <option value="Arial, Helvetica, sans-serif">Arial</option>
+                    <option value="Segoe UI, Arial, sans-serif">Segoe UI</option>
+                    <option value="Roboto, Arial, sans-serif">Roboto</option>
+                    <option value="Georgia, serif">Georgia</option>
+                    <option value="Times New Roman, Times, serif">Times New Roman</option>
+                    <option value="ui-monospace, SFMono-Regular, Menlo, Monaco, Consolas, 'Liberation Mono', 'Courier New', monospace">Monospace</option>
+                  </select>
+                </div>
+                <div class="col-12 col-md-7">
+                  <label class="form-label" for="editTickerBgColor">Background color</label>
+                  <input class="form-control form-control-color" id="editTickerBgColor" type="color" value="#000000" title="Choose background color" />
+                </div>
+                <div class="col-12 col-md-5">
+                  <label class="form-label" for="editTickerBgOpacity">Background opacity</label>
+                  <input class="form-range" id="editTickerBgOpacity" type="range" min="0" max="100" step="1" />
+                  <div class="form-text"><span id="editTickerBgOpacityLabel">75</span>%</div>
+                </div>
+                <div class="col-12">
+                  <label class="form-label" for="editTickerSpeed">Speed</label>
+                  <input class="form-range" id="editTickerSpeed" type="range" min="1" max="100" step="1" />
+                  <div class="form-text">Slower ⟷ Faster</div>
+                </div>
+              </div>
+            </div>
+          </div>
           <hr class="my-3" />
           <div class="text-muted small mb-2">Tick the playlists that should be active on this display.</div>
           <div id="editPlaylistsList" class="d-flex flex-column gap-2"></div>
@@ -309,9 +381,32 @@
       const plDescCountEl = document.getElementById('editPlaylistsDescCount');
       const plTransitionEl = document.getElementById('editPlaylistsTransitionSelect');
       const plShowOverlayEl = document.getElementById('editPlaylistsShowOverlayCheck');
+      const tickerEnabledEl = document.getElementById('editTickerEnabled');
+      const tickerRssUrlEl = document.getElementById('editTickerRssUrl');
+      const tickerColorEl = document.getElementById('editTickerColor');
+      const tickerBgColorEl = document.getElementById('editTickerBgColor');
+      const tickerBgOpacityEl = document.getElementById('editTickerBgOpacity');
+      const tickerBgOpacityLabelEl = document.getElementById('editTickerBgOpacityLabel');
+      const tickerFontFamilyEl = document.getElementById('editTickerFontFamily');
+      const tickerFontSizeEl = document.getElementById('editTickerFontSize');
+      const tickerSpeedEl = document.getElementById('editTickerSpeed');
       let activePlDisplayId = null;
       let activePlButton = null;
 
+      function setRangeValue(rangeEl, labelEl, value, fallback) {
+        if (!rangeEl) return;
+        const n = parseInt(value || '', 10);
+        const v = Number.isFinite(n) ? n : fallback;
+        rangeEl.value = String(v);
+        if (labelEl) labelEl.textContent = String(v);
+      }
+
+      function onOpacityInput() {
+        if (!tickerBgOpacityEl || !tickerBgOpacityLabelEl) return;
+        tickerBgOpacityLabelEl.textContent = String(tickerBgOpacityEl.value || '0');
+      }
+      if (tickerBgOpacityEl) tickerBgOpacityEl.addEventListener('input', onOpacityInput);
+
       function updatePlDescCount() {
         if (!plDescInputEl || !plDescCountEl) return;
         plDescCountEl.textContent = String((plDescInputEl.value || '').length);
@@ -378,6 +473,19 @@
             plShowOverlayEl.checked = raw === '1' || raw === 'true' || raw === 'yes' || raw === 'on';
           }
 
+          if (tickerEnabledEl) {
+            const raw = (btn.dataset.currentTickerEnabled || '').toLowerCase();
+            tickerEnabledEl.checked = raw === '1' || raw === 'true' || raw === 'yes' || raw === 'on';
+          }
+          if (tickerRssUrlEl) tickerRssUrlEl.value = btn.dataset.currentTickerRssUrl || '';
+          if (tickerColorEl) tickerColorEl.value = btn.dataset.currentTickerColor || '#ffffff';
+          if (tickerBgColorEl) tickerBgColorEl.value = btn.dataset.currentTickerBgColor || '#000000';
+          setRangeValue(tickerBgOpacityEl, tickerBgOpacityLabelEl, btn.dataset.currentTickerBgOpacity, 75);
+          onOpacityInput();
+          if (tickerFontFamilyEl) tickerFontFamilyEl.value = btn.dataset.currentTickerFontFamily || 'system-ui, -apple-system, Segoe UI, Roboto, Arial, sans-serif';
+          if (tickerFontSizeEl) tickerFontSizeEl.value = btn.dataset.currentTickerFontSizePx || '';
+          setRangeValue(tickerSpeedEl, null, btn.dataset.currentTickerSpeed, 25);
+
           const selected = computeActiveIdsFromDataset(btn);
           renderPlaylistCheckboxes(selected);
           if (plHintEl) {
@@ -393,11 +501,31 @@
         const desc = plDescInputEl ? (plDescInputEl.value || '').trim() : '';
         const transition = plTransitionEl ? (plTransitionEl.value || 'none') : 'none';
         const showOverlay = plShowOverlayEl ? !!plShowOverlayEl.checked : false;
+        const tickerEnabled = tickerEnabledEl ? !!tickerEnabledEl.checked : false;
+        const tickerRssUrl = tickerRssUrlEl ? (tickerRssUrlEl.value || '').trim() : '';
+        const tickerColor = tickerColorEl ? (tickerColorEl.value || '').trim() : '';
+        const tickerBgColor = tickerBgColorEl ? (tickerBgColorEl.value || '').trim() : '';
+        const tickerBgOpacity = tickerBgOpacityEl ? (tickerBgOpacityEl.value || '').trim() : '';
+        const tickerFontFamily = tickerFontFamilyEl ? (tickerFontFamilyEl.value || '').trim() : '';
+        const tickerFontSizePx = tickerFontSizeEl ? (tickerFontSizeEl.value || '').trim() : '';
+        const tickerSpeed = tickerSpeedEl ? (tickerSpeedEl.value || '').trim() : '';
         plSaveBtn.disabled = true;
         try {
           const [updatedPlaylists, updatedDesc] = await Promise.all([
             postDisplayPlaylists(activePlDisplayId, ids),
-            postDisplayUpdate(activePlDisplayId, { description: desc, transition, show_overlay: showOverlay })
+            postDisplayUpdate(activePlDisplayId, {
+              description: desc,
+              transition,
+              show_overlay: showOverlay,
+              ticker_enabled: tickerEnabled,
+              ticker_rss_url: tickerRssUrl,
+              ticker_color: tickerColor,
+              ticker_bg_color: tickerBgColor,
+              ticker_bg_opacity: tickerBgOpacity,
+              ticker_font_family: tickerFontFamily,
+              ticker_font_size_px: tickerFontSizePx,
+              ticker_speed: tickerSpeed
+            })
           ]);
 
           const newIds = (updatedPlaylists && updatedPlaylists.active_playlist_ids)
@@ -420,6 +548,39 @@
             : showOverlay;
           activePlButton.dataset.currentShowOverlay = newShowOverlay ? '1' : '0';
 
+          const newTickerEnabled = updatedDesc && typeof updatedDesc.ticker_enabled !== 'undefined'
+            ? !!updatedDesc.ticker_enabled
+            : tickerEnabled;
+          activePlButton.dataset.currentTickerEnabled = newTickerEnabled ? '1' : '0';
+
+          activePlButton.dataset.currentTickerRssUrl = (updatedDesc && typeof updatedDesc.ticker_rss_url === 'string')
+            ? (updatedDesc.ticker_rss_url || '')
+            : tickerRssUrl;
+
+          activePlButton.dataset.currentTickerColor = (updatedDesc && typeof updatedDesc.ticker_color === 'string')
+            ? (updatedDesc.ticker_color || '')
+            : tickerColor;
+
+          activePlButton.dataset.currentTickerBgColor = (updatedDesc && typeof updatedDesc.ticker_bg_color === 'string')
+            ? (updatedDesc.ticker_bg_color || '')
+            : tickerBgColor;
+
+          activePlButton.dataset.currentTickerBgOpacity = (updatedDesc && (typeof updatedDesc.ticker_bg_opacity === 'number' || typeof updatedDesc.ticker_bg_opacity === 'string'))
+            ? String(updatedDesc.ticker_bg_opacity || '')
+            : String(tickerBgOpacity || '');
+
+          activePlButton.dataset.currentTickerFontFamily = (updatedDesc && typeof updatedDesc.ticker_font_family === 'string')
+            ? (updatedDesc.ticker_font_family || '')
+            : tickerFontFamily;
+
+          activePlButton.dataset.currentTickerFontSizePx = (updatedDesc && (typeof updatedDesc.ticker_font_size_px === 'number' || typeof updatedDesc.ticker_font_size_px === 'string'))
+            ? String(updatedDesc.ticker_font_size_px || '')
+            : String(tickerFontSizePx || '');
+
+          activePlButton.dataset.currentTickerSpeed = (updatedDesc && (typeof updatedDesc.ticker_speed === 'number' || typeof updatedDesc.ticker_speed === 'string'))
+            ? String(updatedDesc.ticker_speed || '')
+            : String(tickerSpeed || '');
+
           showToast('Display updated', 'text-bg-success');
           refreshPreviewIframe(activePlDisplayId);
           if (plModal) plModal.hide();
diff --git a/app/templates/display/player.html b/app/templates/display/player.html
index 902af31..d810f2f 100644
--- a/app/templates/display/player.html
+++ b/app/templates/display/player.html
@@ -8,6 +8,12 @@
       html, body { height: 100%; width: 100%; margin: 0; background: #000; overflow: hidden; }
       #stage { position: fixed; inset: 0; width: 100vw; height: 100vh; background: #000; }
 
+      /* When ticker is shown, keep content from being visually covered.
+         (We pad the stage; video/img/iframe inside will keep aspect.) */
+      body.has-ticker #stage {
+        bottom: var(--ticker-height, 54px);
+      }
+
       /* Optional company overlay (transparent PNG) */
       #overlay {
         position: fixed;
@@ -98,6 +104,41 @@
         margin: 0;
         opacity: 0.95;
       }
+
+      /* Ticker tape */
+      #ticker {
+        position: fixed;
+        left: 0;
+        right: 0;
+        bottom: 0;
+        height: var(--ticker-height, 54px);
+        background: rgba(0, 0, 0, 0.75); /* overridden by JS via style */
+        display: none;
+        align-items: center;
+        overflow: hidden;
+        z-index: 6; /* above stage, below notice */
+        pointer-events: none;
+      }
+      #ticker .track {
+        display: inline-flex;
+        align-items: center;
+        white-space: nowrap;
+        will-change: transform;
+        animation: ticker-scroll linear infinite;
+        animation-duration: var(--ticker-duration, 60s);
+        transform: translateX(0);
+      }
+      #ticker .item {
+        padding: 0 26px;
+      }
+      #ticker .sep {
+        opacity: 0.65;
+      }
+      @keyframes ticker-scroll {
+        /* We duplicate the content twice, so shifting -50% effectively loops. */
+        0% { transform: translateX(0); }
+        100% { transform: translateX(calc(-1 * var(--ticker-shift, 50%))); }
+      }
       img, video, iframe { width: 100%; height: 100%; object-fit: contain; border: 0; }
       /* removed bottom-left status text */
     </style>
@@ -110,6 +151,9 @@
       </div>
     </div>
     <div id="stage"></div>
+    <div id="ticker" aria-hidden="true">
+      <div class="track" id="tickerTrack"></div>
+    </div>
     {% if overlay_url %}
       <img id="overlay" src="{{ overlay_url }}" alt="Overlay" />
     {% endif %}
@@ -152,6 +196,13 @@
       let idx = 0;
       let timer = null;
 
+      // Ticker DOM
+      const tickerEl = document.getElementById('ticker');
+      const tickerTrackEl = document.getElementById('tickerTrack');
+      let tickerConfig = null;
+      let tickerInterval = null;
+      let tickerLastHeadlines = [];
+
       const ANIM_MS = 420;
 
       function getTransitionMode(pl) {
@@ -174,6 +225,176 @@
         return await res.json();
       }
 
+      async function fetchTickerHeadlines() {
+        const qs = sid ? `?sid=${encodeURIComponent(sid)}` : '';
+        const res = await fetch(`/api/display/${token}/ticker${qs}`, { cache: 'no-store' });
+        if (res.status === 429) {
+          const data = await res.json().catch(() => null);
+          throw Object.assign(new Error(data?.message || 'Display limit reached'), { code: 'LIMIT', data });
+        }
+        return await res.json();
+      }
+
+      function safeCss(val) {
+        return (val || '').toString().replace(/[\n\r"']/g, ' ').trim();
+      }
+
+      function applyTickerStyle(cfg) {
+        if (!tickerEl) return;
+        const color = safeCss(cfg && cfg.color);
+        const bgColor = safeCss(cfg && cfg.bg_color);
+        const bgOpacityRaw = parseInt((cfg && cfg.bg_opacity) || '', 10);
+        const bgOpacity = Number.isFinite(bgOpacityRaw) ? Math.max(0, Math.min(100, bgOpacityRaw)) : 75;
+        const fontFamily = safeCss(cfg && cfg.font_family);
+        const sizePx = parseInt((cfg && cfg.font_size_px) || '', 10);
+        const fontSize = Number.isFinite(sizePx) ? Math.max(10, Math.min(200, sizePx)) : 28;
+
+        // Height is slightly larger than font size.
+        const height = Math.max(36, Math.min(120, fontSize + 26));
+
+        tickerEl.style.color = color || '#ffffff';
+        tickerEl.style.fontFamily = fontFamily || 'system-ui, -apple-system, Segoe UI, Roboto, Arial, sans-serif';
+        tickerEl.style.fontSize = `${fontSize}px`;
+        tickerEl.style.setProperty('--ticker-height', `${height}px`);
+
+        // Background color + opacity
+        tickerEl.style.backgroundColor = toRgba(bgColor || '#000000', bgOpacity);
+      }
+
+      function toRgba(hexColor, opacityPercent) {
+        const s = (hexColor || '').toString().trim().toLowerCase();
+        const a = Math.max(0, Math.min(100, parseInt(opacityPercent || '0', 10))) / 100;
+        // Accept #rgb or #rrggbb. Fallback to black.
+        let r = 0, g = 0, b = 0;
+        if (s.startsWith('#')) {
+          const h = s.slice(1);
+          if (h.length === 3) {
+            r = parseInt(h[0] + h[0], 16);
+            g = parseInt(h[1] + h[1], 16);
+            b = parseInt(h[2] + h[2], 16);
+          } else if (h.length === 6) {
+            r = parseInt(h.slice(0,2), 16);
+            g = parseInt(h.slice(2,4), 16);
+            b = parseInt(h.slice(4,6), 16);
+          }
+        }
+        return `rgba(${r}, ${g}, ${b}, ${a})`;
+      }
+
+      function computeTickerDurationPx(copyWidthPx) {
+        const w = Math.max(1, parseInt(copyWidthPx || '0', 10) || 0);
+
+        // Speed slider (1..100): higher => faster.
+        const rawSpeed = parseInt((tickerConfig && tickerConfig.speed) || '', 10);
+        const speed = Number.isFinite(rawSpeed) ? Math.max(1, Math.min(100, rawSpeed)) : 25;
+
+        // Map speed to pixels/second. (tuned to be readable on signage)
+        // speed=25 => ~38 px/s, speed=100 => ~128 px/s
+        const pxPerSecond = Math.max(8, Math.min(180, 8 + (speed * 1.2)));
+        const seconds = w / pxPerSecond;
+        return Math.max(12, Math.min(600, seconds));
+      }
+
+      function buildTickerCopyHtml(list) {
+        // No trailing separator at the end.
+        return list.map((t, i) => {
+          const sep = (i === list.length - 1) ? '' : '<span class="sep">•</span>';
+          return `<span class="item">${escapeHtml(t)}</span>${sep}`;
+        }).join('');
+      }
+
+      function setTickerHeadlines(headlines) {
+        if (!tickerEl || !tickerTrackEl) return;
+        const list = Array.isArray(headlines) ? headlines.map(x => (x || '').toString().trim()).filter(Boolean) : [];
+        if (!list.length) {
+          tickerEl.style.display = 'none';
+          tickerTrackEl.innerHTML = '';
+          document.body.classList.remove('has-ticker');
+          return;
+        }
+
+        tickerLastHeadlines = list.slice();
+
+        // Show first so measurements work.
+        tickerEl.style.display = 'flex';
+        document.body.classList.add('has-ticker');
+
+        // Build one copy.
+        const oneCopyHtml = buildTickerCopyHtml(list);
+        tickerTrackEl.innerHTML = oneCopyHtml;
+
+        // Ensure we repeat enough so there is never an empty gap, even when the
+        // total headline width is smaller than the viewport.
+        requestAnimationFrame(() => {
+          try {
+            const viewportW = tickerEl.clientWidth || 1;
+            const copyW = tickerTrackEl.scrollWidth || 1;
+
+            // Want at least 2x viewport width in total track content.
+            const repeats = Math.max(2, Math.ceil((viewportW * 2) / copyW) + 1);
+            tickerTrackEl.innerHTML = oneCopyHtml.repeat(repeats);
+
+            // Shift by exactly one copy width. In % of total track width that is 100/repeats.
+            const shiftPercent = 100 / repeats;
+            tickerEl.style.setProperty('--ticker-shift', `${shiftPercent}%`);
+            tickerEl.style.setProperty('--ticker-duration', `${computeTickerDurationPx(copyW)}s`);
+          } catch (e) {
+            // fallback: 2 copies
+            tickerTrackEl.innerHTML = oneCopyHtml + oneCopyHtml;
+            tickerEl.style.setProperty('--ticker-shift', '50%');
+            tickerEl.style.setProperty('--ticker-duration', `${computeTickerDurationPx(2000)}s`);
+          }
+        });
+      }
+
+      function escapeHtml(s) {
+        return (s || '').toString()
+          .replace(/&/g, '&amp;')
+          .replace(/</g, '&lt;')
+          .replace(/>/g, '&gt;')
+          .replace(/"/g, '&quot;')
+          .replace(/'/g, '&#39;');
+      }
+
+      async function refreshTickerOnce() {
+        if (!tickerConfig || !tickerConfig.enabled) {
+          if (tickerEl) tickerEl.style.display = 'none';
+          document.body.classList.remove('has-ticker');
+          return;
+        }
+        // No URL: keep hidden.
+        if (!tickerConfig.rss_url || !String(tickerConfig.rss_url).trim()) {
+          if (tickerEl) tickerEl.style.display = 'none';
+          document.body.classList.remove('has-ticker');
+          return;
+        }
+        try {
+          const data = await fetchTickerHeadlines();
+          if (!data || !data.enabled) {
+            if (tickerEl) tickerEl.style.display = 'none';
+            document.body.classList.remove('has-ticker');
+            return;
+          }
+          setTickerHeadlines(data.headlines || []);
+        } catch (e) {
+          // Soft-fail: keep old headlines if any.
+        }
+      }
+
+      function rerenderTickerFromCache() {
+        if (!tickerLastHeadlines || !tickerLastHeadlines.length) return;
+        setTickerHeadlines(tickerLastHeadlines);
+      }
+
+      function startTickerPolling() {
+        if (tickerInterval) {
+          clearInterval(tickerInterval);
+          tickerInterval = null;
+        }
+        // Refresh every 2 minutes; server caches too.
+        tickerInterval = setInterval(refreshTickerOnce, 120 * 1000);
+      }
+
       function clearStage() {
         if (timer) { clearTimeout(timer); timer = null; }
         stage.innerHTML = '';
@@ -320,6 +541,10 @@
           idx = 0;
           applyTransitionClass(getTransitionMode(playlist));
           setOverlaySrc(playlist && playlist.overlay_src);
+          tickerConfig = (playlist && playlist.ticker) ? playlist.ticker : null;
+          applyTickerStyle(tickerConfig);
+          await refreshTickerOnce();
+          startTickerPolling();
           next();
         } catch (e) {
           clearStage();
@@ -349,6 +574,23 @@
             const newStr = JSON.stringify(newPlaylist);
             playlist = newPlaylist;
             setOverlaySrc(playlist && playlist.overlay_src);
+
+            // Apply ticker settings (and refresh if settings changed)
+            const newTickerCfg = (playlist && playlist.ticker) ? playlist.ticker : null;
+            const oldTickerStr = JSON.stringify(tickerConfig);
+            const newTickerStr = JSON.stringify(newTickerCfg);
+            const oldRssUrl = (tickerConfig && tickerConfig.rss_url) ? String(tickerConfig.rss_url) : '';
+            const newRssUrl = (newTickerCfg && newTickerCfg.rss_url) ? String(newTickerCfg.rss_url) : '';
+            tickerConfig = newTickerCfg;
+            applyTickerStyle(tickerConfig);
+            if (oldTickerStr !== newTickerStr) {
+              // If RSS URL changed, refetch. Otherwise just rerender to apply speed/style immediately.
+              if (oldRssUrl !== newRssUrl) {
+                await refreshTickerOnce();
+              } else {
+                rerenderTickerFromCache();
+              }
+            }
             if (oldStr !== newStr) {
               idx = 0;
               applyTransitionClass(getTransitionMode(playlist));